In the last few years technology has greatly impacted the job search. The job hunter, new grad or established, needs an online presence with a professional LinkedIn profile, perhaps a Twitter account, and maybe even a personal website.
In addition, active career management might benefit from a QR code. And then there is Facebook, Naymz, Google + and many other possibilities.
Yes, a digital footprint free of digital dirt is a requirement. But more critical than even those strategies is the need to get a grip on how the Applicant Tracking System (ATS) works. I have written about this topic before, but too many are still arriving at the doorstep of my service completely ignorant of this recruitment tool.
Whenever you apply online, it’s a good bet that the company is using an ATS. It is useful to recruiters because it reviews, parses and manages the huge number of applicants without the need to hire additional HR staff to manually review each and every resume. (At even 20 seconds per most and 2 minutes for 10%, and a good 10 minutes for 20, this task could take days for each job posting. Obviously the ATS provides relief to large company with rotating vacancies!)
The focus of these systems is key words and phrases appropriate to the position, and generally found in the job posting. Ignore these at your peril! If you are unaware of what these are in your industry, conduct a study of governmental occupational job classifications and job board postings.
As a new grad with no work experience in your chosen field, likely the only place you can incorporate these terms is to expand on your recent education. Studying marketing, you can incorporate marketing terminology, focused on accounting, you can add relevant finance-related terms, and so on. Check out the samples on my website for ideas!
- saving the new grad from part-time work with lousy pay, Stephanie